Profitable Ways to Use YOUR eBook as part of your Marketing Plan

Even if you hadn't considered information products as part of your business plan, the idea merits some serious reconsideration. Not so much as a potential income stream, but more importantly as a great marketing tool to gain exposure and credibility for your product and business.

Here are some quick examples to consider:

If you sell on eBay...

First, be sure that you have your profile page set-up. Let your visitors know who you are and what you do! If you have a website, this is the perfect place to announce it (as eBay does not let you include blatant promotional links within your actual Auction Listings but a link to your profile page is allowed as part of your listings).If you sell Craft Supplies on eBay, you can easily create an EBook titled "Illustrated Examples and Directions for the Art of Paper Folding" and promote this both on your Profile page, and in your Email Signature when corresponding with Bidders. If you sell Computer Supplies, you could write an EBook on "How to Set Up Your Own Wireless Network" or "Windows XP Tips and Tricks"...and once again, promote this on your Profile page and in your Email Signatures. You can either give these eBooks away as a Bonus to your Winning Bidders (in which case you CAN include it in your Auction Listing), or you can use this as an Upsell or Backend Sale product.

If you sell Products Online – a Cookbook for example…

Create your own unique EBook that contains some helpful cooking tips and hints that set you up as the expert. You can also include a few choice recipes that are easy and bound to be successful – making for a very powerful marketing tool!

If you run a Service Business...

Write a How-to Guide on your topic that answers some of the most pressing questions in your industry or publish a Special Report. For example, a Financial Specialist could write an EBook on “Techniques for Wise Investing” or a report providing information on “Bonds for Beginners”.A Graphic Designer might create a report on how to minimize advertising costs or the basics of commercial printing.

What if you are an Affiliate Marketer...

Write an EBook that compliments the Affiliate Programs that you promote! You can give this away to start a major Viral Marketing campaign, which will gain tons of free exposure to your affiliate links. You can also put together a comprehensive Guide on your topic, and sell it at market value... allowing the affiliate links to serve as Backend Sales to your own product.