YOUR FREE EBOOK IS A POWERFUL MARKETING TOOL

The Internet contains a wealth of information that people use to find out about any subject under the sun. Face it, if you need to get information on any subject, you usually turn to your computer rather then one of the more traditional methods.

Armed with this knowledge, you can now take advantage of it to get your message out there and also help promote your business, your product or your website. So how do you reach your audience and give them the information they seek?

Well, why not write your own eBook?
Now you may be thinking "what is an eBook and what should it be about?". Well, an eBook is just a book – the only difference being, its in digital form. It can be about anything but here’s a tip – you should be writing about some useful information that is related to YOUR product or service or business.

Don’t make it into an ad for your product, rather make sure it provides enough general information on your industry or issues related to it. Write an informative piece that your target audience will find useful and engaging – something that will make them think of your product as the perfect solution to the subject matter of your book.

The great thing about an eBook is that not only will it help increase traffic to your website, but more importantly, it will enhance your reputation as the ‘expert’ on that subject. How would you do this? Simple…

Write your eBook! (which includes research, revisions etc.).

Once this is done, you need to put your website address and your contact details on the last page of the eBook or even just below the title.

Next, offer it free for download on your website (also to other websites which deal with related issues). This can be easily done by doing a search on Google or Yahoo and contacting the webmaster to offer them a reciprocal arrangement. They will be more then happy to put it on their site as it will give them more materials for their members – and of course, its free!

The reason why a well written eBook works so well is that they offer a wealth of information. By reading your eBook your readers will tend to treat you as the ‘expert’ and this would add credibility to your business, your product and/or or website. This is more so if your eBook covers the very subject they need help with. Some folks will feel more comfortable to have an expert such as yourself deal with their situation and would be happy to pay to use your expertise.

And when word spreads (see the chapter on Viral Marketing) others will bookmark and visit your website to see what other information you have to offer on your subject.